The world with new eyes

How Augmented Reality can enhance our everyday lives.

Books come alive. The morning paper include moving pictures. Paintings tell their own history in a way we have never seen before. The technology that makes it all possible? Augmented Reality.

Augmented Reality (AR) combines the digital world with our physical world. This fast moving technology allows us to display information in a completely new and interesting way. The intention of Augmented Reality is not to distract us of from the real world but rather to enhance the experience of our surroundings.

The technology works with devices we carry with us almost every day. Modern smartphones, tablets and computers are suitable Augmented Reality platforms. The Augmented Reality reaction starts when the device is pointed at a trigger in the form of a picture, magazine advertisement, movie posters or something similar. When the action is triggered, we see exciting additions to the physical world through the device. The additions we see can consist of pictures, videos, sound and even three-dimensional objects.

But how can we benefit from Augmented Reality in practice? As a matter of fact, the technology can be used in marketing, communication, education and interior design. Only your imagination sets the limits. Gambit’s cooperation with the city of Kristiinankaupunki provides a good example of how Augmented Reality can be used from a communication perspective.

The technology can be used in marketing, communication, education and interior design. Only your imagination sets the limits.

THE ADVENT CALENDAR OF KRISTIINANKAUPUNKI

Gambit used Augmented Reality as part of a project to bring the Christmas spirit to the City of Kristiinankaupunki. “Christmas by the sea” was a project executed between the years of 2011 to 2013. One part of the project was a living advent calendar.

Twenty-four windows scattered around the city were decorated in a christmassy kind of way. Each of these windows included a Augmented reality trigger. When you pointed your mobile device at a trigger, a short movie started to play.

The advent calendar was also available in a paper version for those unable to visit every window in person. The “Christmas by the sea” project was recently selected as one of the best European Union funded projects in Ostrobothnia.


FEEL LIKE TRYING IT OUT?

If you have an iPhone or an iPad, download the free Gambit AR app from the App store. Start the app and point the screen towards the image above.