"Wow effect" website

Re-branded shopping mall Espen shows off its updated look on their brand-new website.

Customer need

HS Center being one of Vaasa’s most central shopping malls in town, decided to go for the total reform. The journey begun with changing its name to Espen. The expanded and completely renewed Espen will offer a much wider variety of services to all visitors with its shops, cafés and restaurants. As the crew of the formerly known HS Center shared their ideas with Gambit and C2 Advertising in a brief face-to-face meeting, the project was quickly set-up.

The project was overall very successful thanks to our fluent communication. The end users have experienced the “wow” effect when they have seen Espen’s new website. The website is very unique with its fresh look and amazing pictures. In addition, now Espen’s new website works very well and it is easy to use. Hannele Kyrönlahti, Espen

The outcome

The Espen project has been carried out together with two companies; Gambit and C2 Advertising. Building on Espen’s wishes and ideas, an essential matter was to re-brand the shopping mall and create a new website to represent the reborn brand.

Both companies were hired to work with their core know-how – C2 Advertising created the visual part of Espen’s website, such as design and layout and Gambit built all the technical aspects of it. Thanks to the new site, Espen’s new visual image is greeting you both in person and online.

What's unique here

The Espen project is an excellent example of the co-operation of two companies. In the project, both Gambit and C2 Advertising completed each other and together they provided broader skills and services for Espen’s re-branding. The primary focus was always on the customer – we always strive to carry out projects according to our customer’s wishes.

The benefit

One of the primary goals for the project was to convey the spirit of Espen’s new-born brand on the website. We spared no expense in the detail: user-friendly navigation with e.g. up-to-date opening hours all contributed to showcase what Espen is all about. The straightforward co-operation between Gambit and C2 Advertising made sure that the project was kept to the schedule and budget.

When was this?

Launched May 2018

Scope

Small

Techical details

Wordpress with speed-optimized hosting